Marshall Alan Tips: From Sales Exec to General Manager – How to Make the Move?

Being a sales or marketing director can be a rewarding, fast paced job. Eventually, however, even the best sellers can become jaded or burnt out, and a change is needed. Of course, the logical direction to go is up!

As a sales or marketing exec, you’ve learned to read people, to ascertain what they want and to deliver what they need. As a general manager, your duties will be broader, but the same ability to deliver on promises made and to handle people in positions surrounding yours is required.

When an opening appears, have all of your ducks in a row ahead of time. Have your updated resume ready to go, along with a cover age outlining why your experience and intimate knowledge of the guests who stay at your hotel makes you the perfect person for the job.

On the day of the interview, make sure you get enough sleep the night before and avoid loading up on coffee. Ensure that you are dressed appropriately in clothing you could wear as an active GM.

Turn off your cell phone and BlackBerry so you are not interrupted during the interview. Sit up straight, with confidence – one leg may be crossed over the other if it is comfortable. Make eye contact and don’t feel the need to fill in short silences. You will almost always say something you regret if you speak out of nervousness or simply to break the silence.

Be prepared for questions about being a GM. This is where a few weeks of studying before asking for the promotion is a good plan. You know the people who visit the hotel; now you have to learn the procedures.

After the interview, send a nice thank you note, regardless of whether or not you think you are getting the position. This shows that you appreciate the time the interviewer took meeting with you.

Marshall Alan excels in matching even currently employed execs looking for an upward move with properties that can use a fresh outlook from a soldier who has been in the trenches. Playing up the skills and knowledge obtained as a sales executive can land you a great GM job where you can continue to hone your skills for a constant career climb!

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